Axel Norvell

Axel Norvell

Senior Product Designer

Senior Product Designer

Summary

I'm a Senior Product Designer with over a decade of experience building simple products that are delightful to use. For the last 8 years I've helped grow GoCo.io to over 6,200 customers and $16M+ ARR by owning various aspects of product & design responsibilities. I’m seeking a role in Product Design or Product Management.

Work Experience

GoCo.io — Lead Designer & Product Manager

June 2015 - February 2023

June 2015 - February 2023

I worked cross-functionally with the team to help grow GoCo to over $16M ARR and raise $27M. My areas of contributions included:

  • Product Design / Branding: Designed the UI / UX, branding, functional prototypes and product specs for 100+ features.

  • Business Strategy & Vision: I created vision and business presentations that laid out the future of the product which helped gain excitement and alignment across the team, investors and partners, and helped raise over $27M in investment capital.

  • Product Management: Interviewed customers & stakeholders, created specs and prototypes, and worked closely with engineers to deliver hundreds of features and enhancements that captured over 6,200 small business customers.

  • Design Systems: I helped create a design system with over 100 reusable UI components built in React and Figma which helped improve the app quality and feature delivery speed.

  • Engineering: I contributed to the GoCo codebase by building reusable ReactJS components, fixing bugs and improving the quality of the app experience and design, and developed and maintained the www.goco.io marketing website.

Freelancer — Web Designer & Developer

December 2013 - June 2015

December 2013 - June 2015

I worked with several clients across the world designing and developing their websites and branding assets for their businesses.

Retail Information Systems — Web Designer & Developer

Retail Information Systems — Web Designer & Dev

Retail Information Systems — Web Design & Dev

March 2010 - December 2013

March 2010 - December 2013

Designed & developed e-commerce websites that helped customers increase their revenue, and built integrations that synced thousands of products between the point of sale systems and websites helping customers increase sales and efficiencies.

Freelancer — Web Designer & Developer

December 2005 - March 2010

December 2005 - March 2010

Self taught myself the skills needed to design and build brands and websites for customers all around the world.

Skills & Tools

Product Design ● Specs ● Design Systems ● Product Management ● Prototyping ● iOS & Android App Design ● Web Design & Development ● Video Production & Editing ● HTML / CSS / JS / ReactJS ● SCRUM / Agile


Figma,  Adobe Illustrator, Photoshop, Google Docs & Slides, Github, Visual Studio Code, Mixpanel, FullStory, Google Analytics

Product Design ● Specs ● Design Systems ● Product Management ● Prototyping ● iOS & Android App Design ● Web Design & Development ● Video Production & Editing ● HTML / CSS / JS / ReactJS ● SCRUM / Agile


Figma,  Adobe Illustrator, Photoshop, Google Docs & Slides, Github, Visual Studio Code, Mixpanel, FullStory, Google Analytics

Education

Houston Community College — Bachelor of the Arts

Houston Community College
Bachelor of the Arts

2013

Graduated with high honors

Looking for a results driven Product Designer?
Let's chat!

© Axel Norvell 2023

Looking for a results driven Product Designer?

Let's chat!

© Axel Norvell 2023